He’s a sixth generation farmer and grew up on a cattle farm and apple orchard. She’s a past chemistry teacher but now works full-time on the farm with her husband. Together, they closely manage their bottom line.
“Change is inevitable, success is optional,” David Rutan says. That positive philosophy applied to everything from good morning to great cattle only begins to tell why Morgan Ranches earned the 2020 Certified Angus Beef Commercial Commitment to Excellence award.
“Value” in feeder calf marketing is a relative term. All calves have some and the trick is to capture your share, said Paul Dykstra. Success is rooted in your customers he said. Customer changes through the supply chain from feeder, to packer to consumer.
Buyers know your calves by their history and connect that to your name. Sometimes it’s all they know about you, good or bad. Basic questions about marketing feeder calves answered to help build your reputation.
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