There’s no denying CAB has helped dramatically expand the market share for registered Angus genetics. Arguably, that success has encouraged several other breeds to adopt a black hide color by incorporating registered Angus genetics into their breeding programs and registries.
Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.
Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.
Effective land stewardship requires an understanding of how each decision affects forage growth, cattle performance and long-term stocking rates. When land is the foundation of the business, producers are more likely to invest time and resources into managing it intentionally.
Lamb continues to find himself struck by just how far-reaching the Angus breed has become. The brand’s growing demand and rising prime carcasses left a strong impression. He hopes everyone recognizes the vital connection built between consumers and Angus producers. Humbled by the opportunity to serve, Lamb reflects on his time as chairman with gratitude.
Demand for high-quality beef persists. But with that demand comes challenges. From tight cattle supplies to higher costs and increasing pressure on retailers to deliver a consistent eating experience, the pressure is on. David O’Diam, CAB VP of retail, addressed the current retail beef environment, highlighting both opportunities and challenges in today’s marketplace.
CAB opens four internship positions each summer, guiding students as they apply their skills from the classroom in a real-world setting. From their first day to their last, interns are treated more like full-time employees. Experiencing what it’s like to work for the brand, from brainstorming sessions to executing projects.
On a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy modestly speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching.
“When I die, I want to come back as one of your cows,” murmurs a friend to Steve Zybach. Full to the brim from an alfalfa ration every day, bountiful fields of lovegrass stretched out across the Texas Panhandle—and owners who leave no ounce of cattle care up for question. The Zybachs’ motivation for this level of dedication to their Angus cattle is simply love.
Mark Gardiner and his son, Cole, of Gardiner Angus Ranch offered a boots-on-the-ground perspective for CAB specialists attending the annual event, designed to deliver resources that help train foodservice teams and serve consumers at a higher level.
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